Webinar: TikTok Creative Strategy for 2023 (Available On-Demand)


WEBINAR: TikTok Creative Strategy for 2023


Katey McElroy (Strategic Partnership Manager SMB at TikTok) hosted this online masterclass and shared a step-by-step guide to creating your creative strategy on TikTok for 2023.

She was joined by colleague Katy Hallam (Senior Ecommerce Project Manager at TikTok Shop), to discuss the exciting opportunities for retailers on TikTok Shop!

In this one hour masterclass, you’ll learn:

– How TikTok is transforming the retail consumer journey
– TikTok creative best practices for eCommerce brands
– How to work with Creatives & Influencers
– The opportunity for retailers on TikTok Shop

Meet the speakers

Katey McElroy

Strategic Partnership Manager SMB
TikTok's SMB Strategic Partnership Manager, Katey McElroy, is part of the small business engagement team working in the UK and Irish markets to educate and inspire businesses of all sizes to grow with TikTok.

Katy Hallam

Senior Ecommerce Project Manager (TikTok Shop)
Katy is a Senior Ecommerce Project Manager (TikTok Shop).

Kevin Traynor

Kevin is a serial entrepreneur who has worked in senior level digital roles in e-commerce, financial services, e-learning and publishing. As well as eComm Live he also runs the Irish eCommerce Awards, DeFi Conf and Grow Consultancy.

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