COURSE OVERVIEW
Email marketing, if done correctly, should account for a significant proportion of online revenue for an eCommerce business and this course will ultimately show you how to achieve this. We’ll be covering everything from automation, campaign strategy, list growth, segmentation and more and also looking at a few other tools and strategies to maximise the customer lifetime value and ultimately grow profitability for your business.
This course is sold as part of a Training + Conference package, in addition to a full day of training in Email Marketing for eCommerce on 1st May 2024, you also receive full access to the eComm Live Conference Programme.
Mastering eCommerce Email Marketing [TRAINING] eComm Live 2024
Europa Hotel
Annik Dennehy
01/05/2024 09:00 - 01/05/2023 15:30
WHAT TO EXPECT
A value-packed day of training in email marketing tailored to your business from an ecommerce email marketing expert.
WHAT TO BRING
A laptop with full access to your email service provider account (if you have one).
WHO IS IT FOR
This is an intermediate course. Whether you’re an in-house marketer, brand founder, or agency professional – this course is perfect for anyone looking to polish their email marketing skills, and maximise the channel for growth,
DETAILED COURSE OUTLINE
Introduction to Ecommerce Email Marketing
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Overview of Email Marketing’s Crucial Role in Ecommerce
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Key Tools and Platforms for Ecommerce Email Campaigns
Building a Strong Foundation: List Growth and Profile Expansion
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Strategies for Growing Your Email List
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Collecting and Leveraging Subscriber Profile Data
Segmenting for Success: Targeted Content Delivery
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Importance of Segmentation in Ecommerce Email Marketing
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How to Effectively Segment Your Email List
Creating The Right Automations for your Ecommerce Business
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Mapping out the key touchpoints of your customer journeys
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Identifying opportunities for effective automated communication
Crafting High-Impact Campaigns
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Tailoring Campaigns to Individual Preferences & Behaviours
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Compelling Copywriting and Design: Capturing Attention and Driving Action
Monitoring Success: Reporting and Analytics
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Key Metrics for Ecommerce Email Marketing
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Benchmarking Strategies for Your Industry
Live Collaborative Case Studies
- Interactive Discussions and Problem-Solving Sessions
TRAINING & CONFERENCE TICKET INCLUDES
- 1 Full Day Training (1st May)
- Full Training Materials
- Complimentary Training Lunch, Snacks, Tea & Coffee (1st May)
- Entrance to Women in eCommerce Networking Session (1st May)
- Choice of Evening Networking Activity (1st May)
- Opening Party including complimentary Drink & Pizza (1st May)
- 1x Full Day Conference Ticket (2nd May)
- Complimentary Lunch, Snacks, Tea & Coffee (2nd May)
- Closing Party including complimentary Drink (2nd May)
- All Conference Materials & Recordings
- Access to Conference Networking App
*Entrance criteria apply
ABOUT THE TRAINER
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Annik Dennehy
Marketing Lead
Annik is the Marketing Lead at StudioForty9, Ireland's leading experts in ecommerce web design, system integrations, strategy and performance marketing with over 15 years experience partnering with top retail businesses to build their success online.
Annik has a passion and an acumen for email marketing to be reckoned with. Working with StudioForty9's top retail clients using the most advanced email marketing technologies, Annik advises on email marketing strategies and techniques as well as managing implementation of email marketing campaigns.