Mastering Facebook & Instagram Advertising [Training] | eComm Live 2024

Course Overview

Learn how to use the power of Facebook & Instagram ads to drive serious results with practical, actionable tips based on Gil’s experience of managing over £12 million of ad spend over the past year, scaling several eCommerce brands to 8-figures and working with household-name brands like Benetton, TUI, Volkswagen and more.

From crafting a winning strategy and scroll-stopping creative to advanced tactics for scaling your Meta ads, you will gain a comprehensive understanding of how to maximise your results on the platform, in addition to the latest news and changes you need to be aware of in the constantly-changing environment of digital advertising.

If you run ads on Meta and are either struggling or already doing well but want to take your performance to the next level, this course is essential for you.

This course is sold as part of a Training + Conference package, in addition to a full day of training on 1st May 2024, you also receive full access to the eComm Live Conference Programme. 


Mastering Facebook & Instagram Advertising [Training] | eComm Live 2024

Europa Hotel
Gil David
01/05/2024 09:00 - 27/02/2024 15:30

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What to expect?

A day of intermediate-level training in Meta advertising tailored to your business needs, from an industry-leading expert and agency owner with over 10 years’ experience in Meta ads.

Who is it for?

Intermediate-level advertisers from either eCommerce brands or agencies looking to upskill their knowledge and take their ad skills to a new level. This is not suitable for anyone that has not run ads before or does not have a solid working knowledge of the platform.

What to bring?

A laptop with full access to your Facebook & Instagram Advertising account, and open mind and all the questions you can throw at Gil!

  • Strategy – How to budget and plan your ads to give your campaigns the best chance of success.
  • Audience research – Using data to understand who your customers are and how you can reach them with maximum impact.
  • Creative – What makes a scroll-stopping social video or image ad and the latest updates on recommended sizes and formats.
  • Copy – The Key Ingredients of high-performing ad copy.
  • Measurement & Optimisation – Learn which metrics you should pay the most attention to (and the ones to ignore!), how to set up your ads manager and reporting to make these as visible and easy to interpret as possible and, most importantly, how to action this data to improve your results.
  • Scaling – When you have winning ads, what should you do next to drive accelerated business growth?
  • Landing pages – The often-forgotten importance of landing pages and 10 tips to improve conversion rates.
  • Ads in 2024 and beyond – With the rise of AI how can you make the most of all the options available to you (yes, including ChatGPT) to maximise your results?
  • 1 Full Day Training (1st May)
  • Full Training Materials
  • Complimentary Training Lunch, Snacks, Tea & Coffee (1st May)
  • Entrance to Women in eCommerce Networking Session (1st May)
  • Choice of Evening Networking Activity (1st May)
  • Opening Party including complimentary Drink & Pizza (1st May)
  • 1x Full Day Conference Ticket (2nd May)
  • Complimentary Lunch, Snacks, Tea & Coffee (2nd May)
  • Closing Party including complimentary Drink (2nd May)
  • All Conference Materials & Recordings
  • Access to Conference Networking App


Gil David

Gil has over 10 years' experience running Facebook Ads, which he has specialised in since setting up his performance agency Run DMG in 2017.  Since then he has managed and consulted over £30m of spend on the platform and worked with brands including Telefonica, Ford, VW, Benetton, Kaspersky and many more as well as consulting advertising agencies all over the world. In 2019, Gil became the first person in Ireland to be certified as an official Facebook Marketing Consultant by Facebook and only the 62nd person to achieve this accreditation worldwide.

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