If you are an online retailer, there is a good chance that you have wondered how to replicate the Amazon shopping experience for your customers. 

We touched on this in our talk at eComm Live, but ‘personalisation’ has completely evolved in the last 20 years, and so have customer expectations. It’s no longer just about collecting massive amounts of data sets and using historical data to inform future behaviour, but it’s about understanding and adapting to your shopper while they’re in your store.

After all, the Amazon effect has been well documented and it is no secret that customers have come to expect a certain level of service and convenience when shopping online.

One way to replicate the Amazon shopping experience is to use Shopbox — an AI-powered adaptive shopping experience platform that can be used by any online retailer, regardless of size. 

4 Ways to Improve Your Shoppers’ Experience & Grow Online Sales

#1 Bring an In-Store Experience Online

Online retail has a lot to learn from traditional commerce and one of them is bringing the service of in-store assistants to their online store. Shop assistants play a central role in in-store shopping, so why is there no equivalent online? 

By harnessing Shopbox’s AI, your online store can provide a truly attentive and un-intrusive experience that is like having a personal shop assistant by your side every step of the way. Shopbox’s Shop Assistant understands and adapts to each customer’s preferences and interests in real-time, seeking out exactly what they need without having to be asked. 

See how TileStyle managed to replicate an in-store experience online with Shopbox AI’s Shop Assistant, which led to 3x higher product views, 2.6x higher conversions, and a 23% increase in AOV.

#2 Leverage Even Anonymous Traffic

We believe that online shoppers can and should have a tailored experience from the very first click, even if they’re visiting your site anonymously. That’s why our platform learns about each shopper on your site in real-time, tailoring their experience based on their individual needs and preferences. Whether a user is browsing anonymously or logging in with an established profile, our technology delivers an intuitive, responsive shopping experience that engages customers and keeps them coming back for more.

Nothing is more frustrating than clicking through to a website only to be bombarded with irrelevant ads and products. If you’re looking for a new camera, the last thing you want to see is a bunch of furniture or BBQs. You want to be able to see cameras and relevant associated products so that you can make an informed decision about which one is right for you.

#3 Provide a Seamless Experience

The most frustrating thing about online shopping is when you find say the shoes you want but they are not available in your size. And then you search again, but you keep getting the same message. At this point, you will most likely exit the store and carry out your research elsewhere. Almost 50% of intended purchases don’t take place because of OOS products. 

At Shopbox AI, we put shopper behaviour and experience at the centre of the shopping journey. The moment your shopper lands on your site, Shopbox learns about them, removing OOS sizes from suggestions to remove all frustration from their shopping journey.

#4 Offer Relevant Recommendations

At Shopbox AI, we believe that your customers are telling you exactly what they want through their actions. That is why our product curation platform learns about shoppers in real-time and increases engagement, site stickiness and ultimately, customer experience. 

Our platform instantly creates compelling product recommendations that appeal directly to your customers’ needs and preferences. And by giving your shoppers access to an infinite number of product permutations, rather than a set list of predetermined offerings, you can help keep them exploring your site and coming back again and again. 

Introducing the Shopbox Experience

Shopbox is an AI-powered adaptive shopping experience platform that transforms your generic online store into one that learns about each visitor from their very first click. From there, it constantly adapts in real-time throughout their entire shopping journey, providing infinite permutations based on their interests and behaviour so they can be presented with only the things they’ll love (and buy). 

And a better experience leads to happier shoppers, more sales and higher-order value for your online store.

So why wait? Get in touch today and see for yourself how easy it is to harness the power of an Amazon-style shopping experience.