Cormac has been scaling eComm brands profitably since he was in secondary school. Now over a decade later, Cormac heads up Properr, the Profitability First Retention agency. Cormac also acquired his own eComm brand last year[getsmirk.com], showing he can walk the walk too! Using the same principles from Properr, Smirk is marrying finance with marketing to scale from the UK into the US and beyond.

Properr is the Profitability First Retention Agency. They create harmony between finance and marketing to unlock ambitious, sustainable growth for Irish eCommerce brands.