Chris is a founding partner of Creative 3 Media, a creative and performance agency helping eCommerce and founder-led brands turn attention into sales. With over 30 years in the game, Chris has seen every shift in media from print to digital to performance creative, and now focuses on what actually works best… getting the right message in front of the right people, and making it convert. His work blends paid ads, video, brand content, and emerging channels like Sky AdSmart to build campaigns that don’t just look good, but drive real revenue. Chris works with brands across the UK and internationally who are scaling, stuck, or tired of wasting money on ads that don’t deliver. On stage, he breaks down what’s really happening behind high performing TV campaigns with trackable results that will blow your mind in possibility. If you’ve ever felt like your ads are a gamble, Chris is the guy who shows you how to stack the odds in your favour.