Maeve Finnegan is the founder and Managing Director of Mitso, a brand and digital agency focused on helping businesses grow through strategy-led branding and digital performance. Since founding the agency in 2016, she has worked with leading clients across Ireland, the UK, and Bermuda, earning recognition for award-winning work, including Ecommerce Project of the Year at the Digital DNA Awards. Her expertise spans website development, ecommerce, digital strategy, and email marketing, with a particular interest in helping businesses unlock the potential of B2B ecommerce while creating seamless customer experiences across both B2B and B2C. Maeve is known for combining strategic brand thinking with commercial focus to help businesses strengthen customer relationships and accelerate online growth.