Valerie Roe is the Founder and Managing Director of VRPR, Ireland’s only 24/7 boutique PR agency specialising in Beauty, Fashion, and Lifestyle. With 16 years in PR and a background that spans entertainment, hospitality, and media, Valerie brings an unmatched network and a sharp instinct for what makes a brand cut through. She’s the person founders call when they need to make noise, navigate the unexpected, or take their brand somewhere it’s never been before. Valerie oversees VRPR’s full suite of services – from creative direction, influencer marketing and events to talent management and media relations – all delivered with the kind of hands-on, round-the-clock commitment and results that have made her one of the most sought-after names in Irish PR. A recipient of Ireland’s first Women of Vision Award and the eir VIP Power of Women Award, a speaker for Network Ireland and a judge on the Women of Business Awards panel, Valerie has cemented her place as one of the most influential figures in the industry.