Sharon Yourell Lawlor is a global retail strategist, speaker, and author, and the founder of Think Plan Do Consulting. She works with retailers, brand owners, and agencies to help them better understand and respond to the needs of today’s modern shopper – translating insight into strategies that drive commercial growth. Her expertise spans physical retail, shopper marketing, and omnichannel experience, with a strong focus on how brands show up and win in increasingly complex retail environments.

Sharon is a recognised industry voice, named one of NRF’s Top Retail Voices, a RETHINK Retail Top Global Influencer, and one of RTIH’s Top 100 Retail Tech Influencers in 2025. She also created LinkedIn Learning’s first-ever course on retail marketing strategy, which has been completed by over 20,000 professionals globally. Through her ‘What’s In Store: A Retail Lens’ platform, global keynotes, and advisory work, she shares practical insights on how retail is evolving – and what it takes to stay relevant.