We had a fantastic evening in Dublin last night for our final eComm MeetUp of 2025!

A big thanks to Core Optimisation and Sprii for sponsoring the evening and helping us wrap up the year on a high note.

The night kicked off with plenty of chat and a few signature cocktails — Core Collins and Sprii Spritzes — the perfect warm-up before diving into our panel discussion on measurement in eCommerce.

What Metrics Really Matter?

Kieran O’Brien from Core Optimisation led a lively discussion with panelists:

• Helena Dingley – Ella & Jo | B Corp Certified

• Niall Robinson – The Casual Company

• Paul Heavin – Topline Heavins & Euronics

They shared insights on what metrics actually matter to them, how they approach measurement, and even some unconventional things they’re tracking. Plenty of practical takeaways for anyone looking to level up their eComm performance.

Busting Myths with Sprii

Next, Macdara Duncan and Sam Gollings from Sprii took us through the world of Live Shopping. They busted common myths and showed how Sprii is helping retailers build community, engage customers, and drive sales.

Thanks to Everyone

A huge thank you to everyone who came along. The energy and community spirit at this year’s MeetUps have been incredible — it’s been brilliant seeing founders, operators, and eComm professionals come together to share ideas, swap stories, and support one another.

We’re already looking forward to more MeetUps in 2026!