Kevin McCullough is a senior digital and commerce leader with over 20 years of experience across marketing and retail leadership. Currently Ecommerce Director at Kukoon, he steers the digital and omnichannel strategy for one of Ireland’s fastest-growing brands. Having built his career from the ground up, Kevin brings a practical, 360-degree perspective to the retail lifecycle, bridging the gap between brand vision and commercial execution.

The core of his work is the leadership of a best-in-class, multidisciplinary team spanning ecommerce, digital marketing, and multi-channel sales. Kevin is dedicated to cultivating a high-performance culture at Kukoon that prizes adaptability and first-to-market awareness. By empowering a team that is both agile and expert in their fields, he ensures the brand remains at the forefront of a competitive global landscape, delivering a seamless consumer experience across every touchpoint.