Niall Robinson is a digital marketer turned eCommerce founder and the CEO of The Casual Company, a fast-growing Irish fashion brand. He has built the business through a mix of performance marketing, influencer partnerships, TV campaigns, and relentless focus on contribution margin. Known for combining creative marketing with financial discipline, Niall focuses on scaling profitably, tightening operations, and building brands that are structured for acquisition. He is passionate about leveraging AI, automation, and lean teams to create modern eCommerce businesses that outperform larger competitors.