Macdara is a Live Shopping enthusiast with 10+ years of retail and branding experience with companies like Seasalt, QVC, Selfridges, Net-a-Porter and many more! Macdara now works closely with brands and retailers across the EU, UK, North America and beyond, helping them fulfil and exceed their Live Shopping goals. He is a true believer that Live Shopping is the future of e-commerce – and that the future is now!