As a Clinical Trichologist – an expert in scalp and hair health, Yolanda has an in-depth understanding of the profound effects hair loss can have on an individual’s well-being. Personally, she experienced severe post-partum hair loss and, following a period of illness, saw a reduction of nearly 50% in her hair density. In her quest to find an effective solution for herself and her patients, Yolanda conducted extensive trials on market-leading hair growth products. Her findings revealed that many products caused scalp irritation, delivered negligible results, or, in some cases, exacerbated hair loss. So drawing inspiration from her Irish heritage and combining her expertise in hair loss with a commitment to sustainability.

Yolanda founded We Are Paradoxx. She assembled a multidisciplinary team of expert scientists, industry leading biochemists, and dermatologists to develop innovative solutions. This collaboration led to the creation of a proprietary technology, Trioplexx™, designed to address the complex and multifactorial causes of hair loss.