With a background in eCommerce and tech, I moved back from Sydney at the end of 2020 to help grow my family’s pet business, Dec’s Pets. Since then, I’ve focused on scaling our online presence, building one of the most advanced and user-friendly pet websites in Ireland, and helping turn a small independent shop into one of the fastest growing eCommerce pet brands in the country. Passionate about digital innovation and customer experience, I’m always looking for new ways to blend technology with meaningful brand storytelling.