Lisa is the Head of Digital Marketing at Life Style Sports, Irelands thriving omni channel sports retailer. With nearly a decade of experience in Digital Marketing & eCommerce, Lisa brings a unique perspective to the digital commerce landscape. Before moving brand side, having worked with top agencies in both Dublin and New York City, Lisa has developed a deep understanding of online consumer behavior, digital marketing strategies and the evolving challenges of omnichannel retailing. Throughout her career, Lisa has won numerous industry awards and successfully led cross-functional teams in designing and executing epic marketing strategies that drive commercial growth and customer engagement.