Peter Kirwan is the founder of FTRR Consulting, a fractional eCommerce consultancy dedicated to driving growth and enhancing customer experiences. With over 16 years of experience in the eCommerce sector, Peter has held pivotal roles at leading companies such as Shopify Plus, where he served as a Senior Merchant Success Manager to companies like Gym+Coffee, Chupi, YourSuper, and Molson Coors. Most recently, he was the Head of Digital for Louis Copeland, overseeing the brand’s online strategy and digital growth. His extensive background encompasses agency, retailer, and technology perspectives, equipping him with a comprehensive understanding of the industry.