Daisy Kelly, Founder and CEO of Glow For It, is making a huge shift in the beauty industry, creating hormone free, Leaping Bunny and Vegan Society approved, Clinically and Dermalogically tested products that provide incredible results. After trying to find a lash serum to grow her natural lashes, Daisy found that the majority on the market were out of her budget as an emerging student. Daisy noticed that other lash serums on the market were mainly oil-based, contained harmful hormones or were ineffective. Daisy then invested the remainder of her student loan into formulating a Lash Growth Serum that is made and formulated here in the UK.