Lorraine Marren is Head of Online at McSport, overseeing all eCommerce and Digital strategies.

She has a wealth of eCommerce experience and a deep understanding of the digital landscape, gained from 8 years with a dynamic D2C startup and 6 years with McSport, a rapidly growing sports and fitness equipment retailer.

Lorraine has been instrumental in devising and executing eCommerce strategies that have elevated these companies to market success and new heights. This has been achieved through her unique skill set that combines both creativity, technical knowledge and strong data analytics.

In recent years Lorraine has won eCommerce Manager of the Year 2023 at the Retail Excellence Awards, eCommerce Social Campaign of the Year 2023 at the eComm Live Awards, Digital Campaign of the Year 2022 at the Retail Excellence Awards and Health, Beauty & Wellbeing Website of the Year 2022 at the Digital Business Ireland Awards.