Rachael has over fifteen years’ sales and marketing experience working in senior international roles across tourism, economic development and higher education. She leads a multi-award winning team at Visit Belfast where she is currently Director of Business Development, Sustainability and Transformation. As a member of Visit Belfast’s executive leadership team, she is responsible for promoting Belfast internationally as a leading events, cruise, and group destination to help deliver inclusive and sustainable growth for the city region. Rachael is a member of the Belfast Resilience and Sustainability Board, One Young World Belfast 2023 Advisory Board and a Trustee of the Strand Arts Centre – a Northern Ireland Levelling Up fund recipient. Rachael is responsible for leading out on Belfast’s ‘sustainable tourism’ programme as one of the 30 transformational change projects within city’s resilience strategy and climate plan. As a result, Belfast has gone from second last in the Global Destination Sustainability Index to a Top 10 destination in the world across 73 global cities