As Global VP Commerce Transformation, Gemma Spence oversees the execution of the agency’s long-term transformation roadmap to accelerate the delivery of end-to-end creative commerce for clients, globally. Managing a centralized team, she is focused on codifying and scaling digital commerce services in market across DTC, Digital-shelf management, Marketplaces, Retail Media, more. Of critical importance is aligning data, technology, and creativity to unlock a brands commercial potential across online channels. Gemma has been recognized as CIO Magazines’ 20 Businesswomen of 2021, Management Today’s 35 Women Under 35, and Mediatel’s Future Media Leader. She is studying an EMBA at the University of Oxford and also serves as Global Commerce Client Leader at WPP.