Allie is the Senior Paid Media Manager at Sculpted by Aimee and one of Ireland’s leading voices in performance marketing and eCommerce growth. With over a decade of experience across agency and high-growth brands, she specialises in scaling paid media across socials, with a strong focus on profitable customer acquisition.

Previously Head of Performance Marketing at Gym+Coffee, Allie played a key role in transforming the brand’s digital performance and scaling its UK market, delivering record-breaking growth in 2025. She began her career in Dublin agency Boys and Girls before moving to New York, working on international digital campaigns with Brand Definition. An eComm Ireland Rising Star Award winner (2022), Alison is known for combining deep analytical expertise with creative instinct to drive full-funnel performance. She is a regular speaker across industry events and univerities.