Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+ Seminars & Workshops

W5, ODYSSEY, BELFAST / 23rd & 24th SEPTEMBER 2020

23rd Sept 2020

09:30 – 16:00
Belfast City Centre

Google Shopping Advertising

Learn Google Shopping Advertising techniques from League of Advertising founder Marco McKay.



1 x Full Day Training – 23rd September 2020
Full Training Materials
FREE Gin Tasting & Networking Drinks – 23rd September 2020
Complimentary Lunch, Tea, Coffee & Drinks Both Days
1 x Full Day Conference Ticket – 24th September 2020
All Conference Materials
Entrance to Closing Party including FREE Drink & Snacks – 24th September 2020

What do I

Need to Bring?

Your Trainer will be in touch in advance of the training course to share instructions for preparation for the day.

Feel free to prepare questions that you have about Google Shopping that apply specifically to your business and we will address them in the course of the day.

What to


A full day of Google Shopping training that is accessible and actionable for your eCommerce business. You will be able to start applying what you’ve learned to your own website straight away to grow your traffic and revenue!



For any e-commerce business Google Shopping should be a major advertising channel in your marketing mix.

This course is designed to help you understand the latest best practices to jump-start your campaigns and accelerate scalability.


Course Outline

Principles and Strategy – What is Google shopping and why use it? Who should use it and when.

Merchant Set up – A crucial step prior to running ads is setting up your google merchant centre store properly and configuring the feed, integrating your CMS

Feed – What makes a good Google shopping feed and how it works with your e-commerce site

Campaign Structure – The Jelly in Google Ads to run effective campaigns

Best Practice – Image optimisation, segmented bidding, custom labels, negative keywords, product exclusion

Scaling – When it works – scale up in other countries! Rules and regulations.

What’s next? – Exciting new shopping based products and services from Google Shopping and the Merchant centre.



With Us

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Meet Your


Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.



League of Advertising