Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+Seminars & Workshops

ONLINE / 23rd & 24th SEPTEMBER 2020

27th & 29th Oct 2020

14:00 – 17:00
Both days
Training

Facebook & Instagram Ads for eCommerce

Learn how to use the power of Facebook & Instagram ads to drive serious business growth with practical, actionable tips based on experience of managing and consulting on over £2 million of ad spend over the past year. From crafting a winning strategy to advanced tactics for scaling your ads, you will gain a comprehensive understanding of how to maximise your results on the platform, in addition to the latest updates and changes you need to be aware of.


Training

Includes


2 x Half Day Training sessions – 25th & 27th August 2020
Full Training Materials
FREE Access to eComm Live virtual summit 23rd & 24th September 2020


What do I

Need to Bring?

A laptop with full access to your Facebook & Instagram Advertising account.


What to

Expect

A day of technical training in Facebook & Instagram advertising tailored to your business from an industry leading expert (who was Northern Ireland’s first Facebook accredited consultant).


Course

Overview

Learn how to use the power of Facebook & Instagram ads to drive serious business growth with practical, actionable tips based on experience of managing and consulting on over £2 million of ad spend over the past year. From crafting a winning strategy to advanced tactics for scaling your ads, you will gain a comprehensive understanding of how to maximise your results on the platform, in addition to the latest updates and changes you need to be aware of.


Detailed

Course Outline

A brief outline of the opportunities available on the platform, why did over 6 million businesses spend over $55bn on Facebook Ads last year?

Strategy – How to budget and plan your ads to give your campaigns the best chance of success

Audience research – Using data to understand who your customers are and how can you reach them with maximum impact

Creative – What makes a good video or image and the latest updates on recommended sizes and formats

Copy – The Key Ingredients of high-performing ad copy

Measurement & Optimisation – Learn which metrics you should pay the most attention to (and the ones to ignore!), how to set up your ads manager and reporting to make these as visible and easy to interpret as possible and, most importantly, how to action this data to improve your results

Scaling – When you have winning ads, what should you do next to drive accelerated business growth?

Landing pages – The often-forgotten importance of landing pages and 10 tips to improve conversion rates


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Meet Your

Trainer

Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.
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Gil

David

Run DMG