Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+ Seminars & Workshops

ONLINE / 23rd & 24th SEPTEMBER 2020

3rd & 5th November 2020

14:00 – 17:00
Both days
Training

Email Marketing & Automation for eCommerce

Email is the ultimate in permission-based marketing. Your email subscribers give you permission to email them.

To build your email list is to build your business. Your email list is a true profit-producing asset – that many eCommerce businesses ignore.

We’ll show you how to super-charge your email marketing and produce more revenue immediately from one of your most valuable marketing assets – your email list.


Training

Includes


2 x Half Day Training sessions – 3rd & 5th November 2020
Full Training Materials
FREE Access to eComm Live virtual summit 23rd & 24th September 2020


What do I

Need to Bring?

A laptop with full access to your email service provider (if you have one) account.


What to

Expect

A day of technical training in email marketing tailored to your business from an industry leading expert.


Course

Overview

In this course we’ll take you through quick refresher on the basics and legal requirements around email marketing before teaching you advanced strategies, tactics and tricks for growing, nurturing and converting more customers via email.

We will show you how to super-charge your email marketing – generating more happy customers and more revenue for your business.


Detailed

Course Outline

Introduction – The different types of emails, GDPR compliance and choosing the Email Service Provider right fo your business

Effective emails – How to write & design compelling & effective emails for eCommerce

Automation – Setting up pop-ups & abandoned cart emails and optimising order receipt emails

Tactics for growing your email list – events, influencers & other strategies

Reporting & Analytics – measuring & testing the effectiveness of email

Advanced Tactics – Introduction to Customer Lifecycle & Segmentation, Targeting Segments

Taking it to the next level – Advanced Abandoned Cart & Win-back Campaigns, Tiered Discounts


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Meet Your

Trainer

Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.
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Kevin Traynor

Kevin

Traynor

Grow Consultancy