Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+ Seminars & Workshops

W5, ODYSSEY, BELFAST / 23rd & 24th SEPTEMBER 2020

23rd Sept 2020

09:30 – 16:00
Belfast City Centre

Data, Analytics & Reporting for eCommerce

Learn how to use Googles Data Analyitics Studio to ensure your tracking and reporting on the right metrics in your eCommerce business.



1 x Full Day Training – 23rd September 2020
Full Training Materials
FREE Gin Tasting & Networking Drinks – 23rd September 2020
Complimentary Lunch, Tea, Coffee & Drinks Both Days
1 x Full Day Conference Ticket – 24th September 2020
All Conference Materials
Entrance to Closing Party including FREE Drink & Snacks – 24th September 2020

What do I

Need to Bring?

A laptop with full access to your Google Analytics account.

What to


A day of technical training in Data & Analytics tailored to your business from an industry leading expert – using your own Google Analytics data.



This course will take you through goal configuration to account settings before diving into the interface to slice and dice customer types and attributes to help reap a better understanding of your customers.


Course Outline

Introduction – Understanding the data flow through the Google Analytics ecosystem

Set Up – Developing a measurement plan for Google Analytics

Google Tag Manager – An introduction to Google Tag Manager

Configuration Options – Configuring filters, goals and funnel tracking including events and virtual page views

Slicing and Dicing Google Analytics Data – Using advanced segments, audience lists, channel groupings and custom campaign tracking

Navigating Google Analytics reports – Using tables filters, data range quick wins, explorer tables and introducing Google Data Studio.



With Us

Follow us



Meet Your


Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.

Joanne Kearney

Founder, Glowmetrics