Learn how to use Googles Data Analyitics Studio to ensure your tracking and reporting on the right metrics in your eCommerce business.
1 x Full Day Training – 29th April 2020
Full Training Materials
FREE Gin Tasting & Networking Drinks – 29th April 2020)
Complimentary Lunch, Tea, Coffee & Drinks Both Days
1 x Full Day Conference Ticket – 30th April 2020
All Conference Materials
FREE Entrance to Closing Party & Networking Drinks (including FREE Drink & Snacks – 30th April 2020)
A laptop with full access to your Google Analytics account.
A day of technical training in Data & Analytics tailored to your business from an industry leading expert – using your own Google Analytics data.
This course will take you through goal configuration to account settings before diving into the interface to slice and dice customer types and attributes to help reap a better understanding of your customers.
Introduction – Understanding the data flow through the Google Analytics ecosystem
Set Up – Developing a measurement plan for Google Analytics
Google Tag Manager – An introduction to Google Tag Manager
Configuration Options – Configuring filters, goals and funnel tracking including events and virtual page views
Slicing and Dicing Google Analytics Data – Using advanced segments, audience lists, channel groupings and custom campaign tracking
Navigating Google Analytics reports – Using tables filters, data range quick wins, explorer tables and introducing Google Data Studio.