Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+ Seminars & Workshops

W5, ODYSSEY, BELFAST / 23rd & 24th SEPTEMBER 2020

23rd Sept 2020

09:30 – 16:00
Belfast City Centre

Conversion Rate Optimisation

Learn the core strategies and processes required to successfully implement and drive growth in your eCommerce business through Conversion Rate Optimisation (CRO).



1 x Full Day Training – 23rd September 2020
Full Training Materials
FREE Gin Tasting & Networking Drinks – 23rd September 2020
Complimentary Lunch, Tea, Coffee & Drinks Both Days
1 x Full Day Conference Ticket – 24th September 2020
All Conference Materials
Entrance to Closing Party including FREE Drink & Snacks – 24th September 2020

What do I

Need to Bring?

Your Trainer will be in touch in advance of the training course to share instructions for preparation for the day. Feel free to prepare questions that you have about Conversion Rate Optimisation that apply specifically to your business and we will address them in the course of the day.

What to


A full day of Conversion Optimisation training that is accessible and actionable for your eCommerce business. You will be able to start applying what you’ve learned to your own website straight away to grow your traffic and revenue!



This training course will give you comprehensive understanding of the core strategies and processes required to successfully implement and drive growth through Conversion Rate Optimisation (CRO).

You’ll learn how to identify and prioritise opportunities, implement tests, then report and iterate on the findings. Most importantly, you’ll gain actionable tips and tactics that you can implement within your own business to add value to the bottom line.

There will be a natural focus on eCommerce, but the core principles you’ll learn can be applied to any sector.


Course Outline

Introduction – We’ll take at the core principles of CRO and give you a shortlist of the tech, tools, and resources you’ll need to be able to implement and optimise.

Best Practices and CRO Myths – What generally works, what generally doesn’t, and what definitely needs tested!

Conversion Research – quantitive and qualitative ways to get know your customer:

  • Analytics and Data
  • Heuristic Analysis Frameworks for CRO
  • User Surveys and Customer Service Feedback
  • User Testing
  • Mousetracking/Heatmaps

Creating an A/B Testing plan – methodologies for planning and running your tests:

  • Categorising your Research
  • Hypothesis Building
  • WireFraming
  • Prioritisation of Tests
  • Running and Measuring Tests Correctly

Post Test Analysis, Documentation and Reporting – How did you do, what did you learn and how to log results and findings.



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Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.



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