Ireland’s Leading eCommerce Event

2 days / 10+Training Courses
30+ Speakers / 10+ Seminars & Workshops

W5, ODYSSEY, BELFAST / 23rd & 24th SEPTEMBER 2020

23rd Sept 2020

09:30 – 16:00
Belfast City Centre

Advanced Google Advertising

Learn advanced cutting edge Google Advertising techniques from a leading expert.



1 x Full Day Training – 23rd September 2020
Full Training Materials
FREE Gin Tasting & Networking Drinks – 23rd September 2020
Complimentary Lunch, Tea, Coffee & Drinks Both Days
1 x Full Day Conference Ticket – 24th September 2020
All Conference Materials
Entrance to Closing Party including FREE Drink & Snacks – 24th September 2020

What do I

Need to Bring?

Your Trainer will be in touch in advance of the training course to share instructions for preparation for the day.

Feel free to prepare questions that you have about Google Advertising that apply specifically to your business and we will address them in the course of the day.

What to


A full day of Advanced Google Advertising training that is accessible and actionable for your eCommerce business.

You will be able to start applying what you’ve learned to your own website straight away to grow your traffic and revenue!



In our advanced Google Advertising training you’ll be brought bang up to date on advanced Google advertising products & techniques in 2020 to allow you to deliver successful advertising campaigns for your eCommerce business.


Course Outline

2020 Paid Search Landscape

The Google Ads and PPC landscape: what’s happening in 2020?

New features in the world of Display, YouTube, Shopping and Search Smart bidding & smart creative but what does it mean?

Building a PPC Strategy

Aligning business objectives into measurable KPIs

Keyword research: How to do it & well Budget Optimisation techniques using Groundswell’s proven formula

Understanding attribution & the differences in Google Ads vs Google Analytics reporting

Determining the best strategy to reach your business goals

Advanced Account Setup & Growth

  • Looking beyond the keyword
  • How to Audit a new or existing Google Ads account and find issues to improve upon quickly Optimising your Google Ads account structure
  • Smart bidding strategies: what are they and why use them Campaign setup & build tactics
  • Budgeting: how to ensure your maximise growth & performance
  • Advanced Shopping campaigns and how to use buyer data to drive efficiencies
  • Aligning analytics buyer profile, location & conversion data to increase performance
  • How to use Ad Extensions to improve performance
  • New beta testing & Value Review Landing pages to align campaign strategy and conversion improvements
  • Using N-grams to analyse more effectively
  • Campaign Experiments & A/B Testing
  • Filling the gaps with Dynamic Search Ads & Audiences

Real World Examples & Q&A Session



With Us

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Meet Your


Industry leading experts – All of our trainers work with clients like you on a daily basis to deliver business results and growth.