Paula Marie is a Web3 Brand Activation & Retail innovation lecturer & consultant with 20 years of international experience in the Luxury & Fashion Industries. She is developing Web 3 and Metaverse ecosystem for luxury fashion brands to create omniversal fashion experiences using IOTs, AR/VR/XR AI/ML & Blockchain Development in building new and sustainable innovative solutions with circularity and entrepreneurism as the focus. Brands include Sephora, Nike and Ferarri. Paula lectures Retail Innovation & Emerging Technologies at London College of Fashion, & Technological Univerity Dublin, Nottingham Trent University. She is head for creative partnerships at Clout. art/SwaySocial, an NFT powered Social Media and monetisation platform for Metacreators & Head of Fashion and Retail at Threedium 3D Immersive Retail Solutions.