Learn all about eCommerce visual merchandising best practice tactics from search & category page merchandising to product recommendations, from an experienced industry expert.
This training course will take you through how to identify and respond to different user behaviour & needs to create a truly customer-centric strategy that delivers commercial results.
26/04/2023 09:30 - 26/04/2023 15:30
In the Visual Merchandising course, you will gain the knowledge and tools to create a solid eCom experience foundation. This foundation puts in place strategies to ensure you deliver customers an experience that enables them to achieve their goals and optimises eCommerce conversion rates. This then provides a solid basis to build from, adding layers such as personalisation to drive customer loyalty and increase average order value.
We’ll review key data that is needed to support optimised strategies, discuss expected web behaviour, and learn how to ensure product recommendations are relevant in the context of the user’s behaviour so that they help your shoppers to achieve their goals.
A notepad and pen, your preferred online shopping device, a sense of humour, and a curious mind.
*Entrance criteria apply