Visual Merchandising & Website Optimisation

COURSE OVERVIEW

Learn all about eCommerce visual merchandising best practice tactics from search & category page merchandising to product recommendations, from an experienced industry expert.

This training course will take you through how to identify and respond to different user behaviour & needs to create a truly customer-centric strategy that delivers commercial results.

Visual Merchandising & Website Optimisation

Europa Hotel

26/04/2023 09:30 - 26/04/2023 15:00

BOOK TRAINING + CONFERENCE
WHAT TO EXPECT

In the Visual Merchandising course, you will gain the knowledge and tools to create a solid eCom experience foundation. This foundation puts in place strategies to ensure you deliver customers an experience that enables them to achieve their goals and optimises eCommerce conversion rates. This then provides a solid basis to build from, adding layers such as personalisation to drive customer loyalty and increase average order value.

We’ll review key data that is needed to support optimised strategies, discuss expected web behaviour, and learn how to ensure product recommendations are relevant in the context of the user’s behaviour so that they help your shoppers to achieve their goals.

WHAT TO BRING

A notepad and pen, your preferred online shopping device, a sense of humour, and a curious mind.

DETAILED COURSE OUTLINE
  • A short introduction to eCommerce visual merchandising and common web strategies
  • Understanding user intent and different buying stages – how user needs differ
  • Understanding shopper behaviour by category type
  • Data points that support an advanced and automated merchandising strategy
  • The importance of search and how to optimise for better online experiences
  • Key Product Listing Page filtering data and guided-selling
  • Product recommendations at different stages in the user journey, what’s their purpose and how can they help to drive product discovery and conversion
WHO SHOULD ATTEND
  • Heads of eCommerce/eCommerce Managers looking for a more customer-centred approach to product listings.
  • Business owners and startup founders who believe visual merchandising can help grow their e-commerce business or aspirations to move into eCommerce.
  • Anybody wishing to explore the fundamentals of visual merchandising and the performance and value to be had by applying the principles to the e-commerce journey.

TRAINING & CONFERENCE TICKET INCLUDES

1 Full Day Training (26/4)
Full Training Materials
Complimentary Lunch, Tea & Coffee (26/4)
FREE Entrance to Retail Tech Live Fringe Event (26/4)
Entrance to Women in eCommerce Networking Session (26/4)*
Networking Activities (26/04)
Opening Party including complimentary drink (26/4)

1 Full Day Conference Ticket (27/4)
All Conference Materials & Recordings
Access to Conference Networking App
Complimentary Lunch, Tea & Coffee (27/4)
Closing Party including complimentary Drink & Snacks (27/4)

*Entrance criteria apply

BOOK TRAINING + CONFERENCE

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