COURSE OVERVIEW
In our SEO for eCommerce training, you will be brought up to speed on all aspects of successful SEO for eCommerce websites. All relevant areas of SEO will be covered, including basic on-page SEO, growing your site’s authority with links, and how to implement enhanced technical optimisations.
SEO for eCommerce
Europa Hotel
Barry Adams
26/04/2023 09:30 - 26/04/2023 15:00
WHAT TO EXPECT
In our SEO for eCommerce training you will be brought up to speed on all aspects of successful SEO for ecommerce websites. All relevant areas of SEO will be covered, including basic on-page SEO, growing your site’s authority with links, and how to implement enhanced technical optimisations.
WHAT TO BRING
Your Trainer will be in touch in advance of the training course to share instructions for preparation for the day. Feel free to prepare questions that you have about SEO that apply specifically to your business and we will address them in the course of the day.
DETAILED COURSE OUTLINE
- SEO in the wider Digital Marketing mix: where does SEO fit in compared to other channels such as paid search and social media.
- On-Page Optimisation: how to optimise your webpages for maximum visibility.
Link Building and Content Marketing: becoming a trusted source of information that Google can confidently rank high in its search results. - Technical SEO Basics: ensuring your website can be properly crawled and indexed by Google.
- Structured Data Markup: how to enhance your content with schema.org markup to get rich search results in Google.
- Load Speed & Mobile SEO: optimising your website experience for mobile users.
- Crawl Optimisation: ensuring large scale websites can be efficiently crawled.
- International SEO: how to make sure Google ranks your international content correctly across the globe.
TRAINING & CONFERENCE TICKET INCLUDES
- 1 Full Day Training (26/4)
- Full Training Materials
- Complimentary Lunch, Tea & Coffee (26/4)
- FREE Entrance to Retail Tech Live Fringe Event (26/4)
- Entrance to Women in eCommerce Networking Session (26/4)*
- Networking Activities (26/04)
- Opening Party including complimentary drink (26/4)
- 1 Full Day Conference Ticket (27/4)
- All Conference Materials & Recordings
- Access to Conference Networking App
- Complimentary Lunch, Tea & Coffee (27/4)
- Closing Party including complimentary Drink & Snacks (27/4)
*Entrance criteria apply
ABOUT THE TRAINER
Barry Adams
SEO Consultant
Barry Adams is an award-winning SEO consultant specialising in technical SEO for news publishers and ecommerce websites. He's been active in SEO since 1998, and has worked with some of the world's largest media brands including News UK, The Guardian, FOX, Mail Online, and TechRadar.
Barry enjoys sharing his knowledge and experience with the industry; he's a regular speaker at digital conferences around the world, delivers annual guest lectures for Ulster University and Queen's University Belfast, and has written hundreds of blog posts for dozens of publications including Search Engine Land and State of Digital.