Mastering Google Analytics 4 for eCommerce

Course Overview

Google Analytics will start to sunset Universal Analytics from July 2023, meaning a move to the next version of the product (GA4) is both imminent and a requirement. 

GA4 has been hailed as a more privacy-centric and comprehensive way to track both website and app data but the data model and user interface is, in a lot of ways, not comparable with Universal Analytics leaving many struggling to use and navigate the product. 

In this course we look at how and why the product differs from GA4, what you need to keep in mind when building out a measurement plan for GA4, show you how you can customise and navigate the interface better and how you can build reports that are focused around eCommerce analysis.

Mastering Google Analytics 4 for eCommerce

Europa Hotel
Joanne Kearney
26/04/2023 09:30 - 26/04/2023 15:00

BOOK TRAINING + CONFERENCE
What to Expect

In this course the aim is to help you migrate from Universal Analytics to Google Analytics 4, moving you from a basic and fleeting use of Google Analytics 4- to using the product on a regular basis to delve into customer insights and identify marketing and website issues that could be hampering conversion rates.
We’ll be configuring, segmenting and evaluating visitor data before building funnel reports for eCommerce analysis.

What do I need to bring?

A laptop with full access to your Google Analytics 4 account.

Who is it For?

Marketing professionals who would like to learn how use Google Analytics 4 to help inform future decision making.

Detailed Course Outline

– The Google Analytics ecosystem- the product jigsaw
– GA4 v’s Universal Analytics
– Measurement planning for GA4
– Event based models and how they work for GA4
– GA4 account configuration
– Exploring and creating metrics and dimensions available in GA4
– Creating events and conversions within the GA4 interface
– Understanding the GA4 library
– UTM and campaign analytics with GA4
– Channel groupings
– Building custom audiences in GA4
– Using predictive audiences in GA4
– Funnel analysis
– Path exploration
– Segment overlap

TRAINING & CONFERENCE TICKET INCLUDES

1 Full Day Training (26/4)
Full Training Materials
Complimentary Lunch, Tea & Coffee (26/4)
FREE Entrance to Retail Tech Live Fringe Event (26/4)
Entrance to Women in eCommerce Networking Session (26/4)*
Networking Activities (26/04)
Opening Party including complimentary drink (26/4)

1 Full Day Conference Ticket (27/4)
All Conference Materials & Recordings
Access to Conference Networking App
Complimentary Lunch, Tea & Coffee (27/4)
Closing Party including complimentary Drink & Snacks (27/4)

*Entrance criteria apply

BOOK TRAINING + CONFERENCE

Joanne Kearney

Joanne Kearney

Joanne Kearney is the managing director of digital analytics consultancy firm GlowMetrics. The business started in 2013 and has grown to become the only agency in Ireland to be certified by Google in their full suite of Analytics products. Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from websites and apps to build customer stories and use it to optimise online journeys.

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