Google Shopping Advertising

COURSE OVERVIEW

Learn the effectiveness of Google’s most powerful PPC advertising product for eCommerce. This course is designed to help you understand the latest best practices to jump-start your Google Shopping campaigns and accelerate scalability.

Learn how to scale sales with the help of one of Ireland’s most experienced Google Shopping accredited individuals. And find out exciting developments in this field through smart-shopping, automation, Google Shopping promotions showcase ads and more.

 

 

 

 

Google Shopping Advertising

Europa Hotel
Marco McKay
27/04/2022 10:00 - 27/04/2022 16:00

BOOK TRAINING + CONFERENCE
COURSE OVERVIEW

Google Shopping has really taken off and with the right strategy and set-up, you can harness the power of low-cost PPC that actually drives trackable real sales.

Learn how to scale sales with the help of one of Ireland’s most experienced Google Shopping accredited individuals. And find out exciting developments in this field through smart-shopping, automation, Google shopping promotions showcase ads and more.

WHAT TO EXPECT

A day of technical training in setting up your Google Merchant Account, running and managing Google Shopping Ads and Shopping Ad promotions. Tips and tricks to make your campaigns more effective.

Perfect for SME Owners, Web managers and internal PPC teams.

WHAT TO BRING

A laptop and a Google account.

DETAILED COURSE OUTLINE
  • Principles and Strategy – What is Google shopping and why use it? Who should use it and when?
  • Merchant Set up – A crucial step prior to running ads is setting up your google merchant centre store properly and configuring the feed, integrating your CMS
  • Feed – What makes a good Google shopping feed and how it works with your eCommerce site
  • Campaign Structure – The Jelly in Google Ads to run effective campaigns
  • Best Practice – Image optimisation, segmented bidding, custom labels, negative keywords, product exclusion.
  • Scaling – When it works – scale up in other countries! Rules and regulations.
  • What’s next? – Exciting new shopping based products and services from Google Shopping and the Merchant centre.
TRAINING INCLUDES
  • 1 Full Day Training: 10am – 4pm
  • 1 Full Day Conference Ticket
  • Full Training Materials
  • All Conference Materials
  • Social Activity (22/09)
  • Complimentary Lunch, Tea, Coffee & Drinks
  • Closing Party including free Drink & Snacks (23/09)
BOOK TRAINING + CONFERENCE

ABOUT THE TRAINER

Marco McKay

Marco has been working in advertising for 20+ years specialising in digital since 2004 when he created my first google ads campaign. He set up the League of Advertising in 2015 to deliver best in class PPC strategies focussed on conversion growth, through search, display, TOF video & social media. Manage multiple e-commerce Google Shopping Accounts selling worldwide.

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