COURSE OVERVIEW
Learn how to use the power of Facebook & Instagram ads to drive serious eCommerce growth with practical, actionable tips based on Gil’s experience of managing over £11 million of ad spend over the past year and scaling several businesses to 8-figures.
From crafting a winning strategy and scroll-stopping creative to advanced tactics for scaling your ads, you will gain a comprehensive understanding of how to maximise your results on the platform, in addition to the latest news and changes you need to be aware of particularly in light of Apple’s iOS14.5 privacy update that has changed the face of online advertising
Facebook & Instagram Ads for eCommerce
Europa Hotel
Gil David
26/04/2023 09:30 - 26/04/2023 15:00
WHAT TO EXPECT
A day of technical training in Facebook & Instagram advertising tailored to your business from an industry-leading expert and agency owner.
WHAT TO BRING
A laptop with full access to your Facebook & Instagram Advertising account.
DETAILED COURSE OUTLINE
- Strategy – How to budget and plan your ads to give your campaigns the best chance of success.
- Audience research – Using data to understand who your customers are and how you can reach them with maximum impact.
- Creative – What makes a good social video or image ad and the latest updates on recommended sizes and formats.
- Copy – The Key Ingredients of high-performing ad copy.
- Measurement & Optimisation – Learn which metrics you should pay the most attention to (and the ones to ignore!), how to set up your ads manager and reporting to make these as visible and easy to interpret as possible and, most importantly, how to action this data to improve your results.
- Scaling – When you have winning ads, what should you do next to drive accelerated business growth?
- Landing pages – The often-forgotten importance of landing pages and 10 tips to improve conversion rates.
- Ads in 2023 and beyond – Navigating the new post-iOS14.5 landscape and how to deal with less accurate FB reporting.
TRAINING & CONFERENCE TICKET INCLUDES
- 1 Full Day Training (26/4)
- Full Training Materials
- Complimentary Lunch, Tea & Coffee (26/4)
- FREE Entrance to Retail Tech Live Fringe Event (26/4)
- Entrance to Women in eCommerce Networking Session (26/4)*
- Networking Activities (26/04)
- Opening Party including complimentary drink (26/4)
- 1 Full Day Conference Ticket (27/4)
- All Conference Materials & Recordings
- Access to Conference Networking App
- Complimentary Lunch, Tea & Coffee (27/4)
- Closing Party including complimentary Drink & Snacks (27/4)
*Entrance criteria apply
ABOUT THE TRAINER
Gil David
Founder
Gil has spent over 15 years in sales, marketing and business management roles since graduating from Lancaster University with a BSc Hons Degree in Marketing and has over 6 years' experience running Facebook Ads, which he has specialised in since setting up his agency, Run DMG in 2017.
In the 4 years since he has worked with a range of clients from local businesses to health and beauty chains and fast-growing eCommerce brands which are his speciality, some of the top real estate coaches in the world, events companies, sports teams and more across the UK, US and Europe and the agency currently handles over $1m a month in ad spend and generated $30m+ for clients last year.
In 2019, Gil became the first person in Ireland to be certified as an official Facebook Marketing Consultant by Facebook and only the 62nd person to achieve this accreditation worldwide and in early 2021, Run DMG became one of only a handful of agencies in the UK and Ireland to achieve Premium Facebook Marketing Partner status.