Email Marketing & Automation for eCommerce [SOLD OUT]

COURSE OVERVIEW

In this course, Chris Raven (Co-Founder, Heur) will take you through a quick refresher on the basics and legal requirements around email marketing before teaching you advanced strategies, tactics and tricks for growing, nurturing and converting more customers via email. Chris will show you how to super-charge your email marketing – generating more happy customers and more revenue for your business.

 

Email Marketing & Automation for eCommerce [SOLD OUT]

Europa Hotel
Chris Raven
27/04/2021 10:00 - 27/04/2022 16:00

BOOK TICKETS
WHAT TO EXPECT

A day of technical training in email marketing tailored to your business from eCommerce email expert, Chris Raven. 

WHAT TO BRING

A laptop with full access to your email service provider (if you have one) account.

DETAILED COURSE OUTLINE

Introduction:  The different types of emails, GDPR compliance and choosing the Email Service Provider right for your business.

Effective emails: How to write & design compelling & effective emails for eCommerce.

Automation: Setting up pop-ups & abandoned cart emails and optimising order receipt emails.

Tactics for growing your email list: events, influencers & other strategies.

Reporting & Analytics:  measuring & testing the effectiveness of email.

Advanced Tactics: Introduction to Customer Lifecycle & Segmentation, Targeting Segments.

Taking it to the next level: Advanced Abandoned Cart & Win-back Campaigns, Tiered Discounts

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ABOUT THE TRAINER

Chris Raven

Co-founder
Chris is a highly experienced marketer with a career of more than 20 years built on leading marketing, retail, ecommerce, CRM and data operations in a series of senior positions growing market leading global brands via multiple channels in a broad range of industry sectors, from fashion retail to consumer goods, through fin-tech, prop-tech, telecoms & manufacturing.Personable, good humoured and passionate, Chris has an ability to cut through 'waffle'​ and simplify complex propositions. A proven strategist with a track record in increasing market share, profitable revenue and customer retention in startup and established business contexts, Chris and his partners in Heur now work to change the dynamic of the agency-client relationship across the Ecommerce landscape, promoting a holistic end-to-end approach to grow clients profitably and with an intent towards their wider objectives.

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