Email Marketing & Automation for eCommerce

COURSE OVERVIEW

In this course we’ll take you through a quick refresher on the basics and legal requirements around email marketing before teaching you advanced strategies, tactics and tricks for growing, nurturing and converting more customers via email. We will show you how to super-charge your email marketing – generating more happy customers and more revenue for your business.

 

Email Marketing & Automation for eCommerce

Europa Hotel
Kevin Traynor, Tom O’Neill
27/04/2021 10:00 - 27/04/2022 16:00

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WHAT TO EXPECT

A day of technical training in email marketing tailored to your business from an industry-leading experts, Grow Consultancy.

WHAT TO BRING

A laptop with full access to your email service provider (if you have one) account.

DETAILED COURSE OUTLINE

Introduction:  The different types of emails, GDPR compliance and choosing the Email Service Provider right for your business.

Effective emails: How to write & design compelling & effective emails for eCommerce.

Automation: Setting up pop-ups & abandoned cart emails and optimising order receipt emails.

Tactics for growing your email list: events, influencers & other strategies.

Reporting & Analytics:  measuring & testing the effectiveness of email.

Advanced Tactics: Introduction to Customer Lifecycle & Segmentation, Targeting Segments.

Taking it to the next level: Advanced Abandoned Cart & Win-back Campaigns, Tiered Discount

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ABOUT THE TRAINERS

Kevin Traynor

Kevin is a serial entrepreneur who has worked in senior level digital roles in e-commerce, financial services, e-learning and publishing. As well as eComm Live he also runs the NI eCommerce Awards, Growth Marketing Live and Grow Consultancy.

Tom O’Neill

Growth Consultant
Tom is a Growth Consultant at Digital Agency, Grow Consultancy. He is a Klaviyo Product Certified Professional and loves helping eCommerce brands grow their email revenue using a blend of automation and creativity. Tom will be delivering Email Marketing & Automation for eCommerce Training at eComm Live 2021 alongside training partner, Kevin Traynor.

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