In this course, Chris Raven (Co-Founder, Heur) will take you through a quick refresher on the basics and legal requirements around email marketing before teaching you advanced strategies, tactics and tricks for growing, nurturing and converting more customers via email. Chris will show you how to super-charge your email marketing – generating more happy customers and more revenue for your business.
A day of technical training in email marketing tailored to your business from eCommerce email expert, Chris Raven.
A laptop with full access to your email service provider (if you have one) account.
Introduction: The different types of emails, GDPR compliance and choosing the Email Service Provider right for your business.
Effective emails: How to write & design compelling & effective emails for eCommerce.
Automation: Setting up pop-ups & abandoned cart emails and optimising order receipt emails.
Tactics for growing your email list: events, influencers & other strategies.
Reporting & Analytics: measuring & testing the effectiveness of email.
Advanced Tactics: Introduction to Customer Lifecycle & Segmentation, Targeting Segments.
Taking it to the next level: Advanced Abandoned Cart & Win-back Campaigns, Tiered Discounts