Course Overview
As eCommerce becomes more and more complex, the pressure is on eComm Leaders and Business Owners to have a firm grip on the strategically important areas of their business.
This course, led by one of Ireland’s foremost internet retail experts, is a day long deep dive into the fundamentals that you must have an understanding of for eCommerce success in today’s fast moving markets.
eComm Leaders Masterclass
Europa Hotel
Vinny O’Brien
26/04/2023 09:30 - 26/04/2023 15:00
What to Expect
A day long course for eCommerce business owners and Senior eCommerce professional to help you understand the key levers for delivering growth in your business.
This course, lead by one of Ireland’s foremost internet retail experts, Vinny O’Brien, is a day long deep dive into the fundamentals that you must have in place for eCommerce success in today’s fast moving environment.
What do I need to bring?
A laptop and an open mind.
Who is it For?
eCommerce Business Owners and Senior eCommerce Professionals from business of any size.
Detailed Course Outline
- The Gravity of eCommerce – Understand how to grapple with the challenges of modern eCommerce. The switch from a Many-to-One to a One-to-Many model has brought with it a new cost model making profitability extremely difficult to achieve.
- Benchmarking and Understanding the Art of the possible – Using benchmarking data to rethink your growth strategy.
- Channel Strategy – How to build an omnichannel/multichannel strategy in a complex, dynamic and fluid environment. Deep dive on the ever present role of marketplace and 3rd party retail selling.
- Control the Controllables – Understanding the complex dynamic between people, process and technology. Leverage these to get the best out of “what you have”.
- Your org chart and team requirements beyond 2024 – Understanding the emerging talents you are going to need in your business
- Your Brand – Are you measuring it, does it even matter?
- Objective Metrics – Objective based marketing goals and how to make your team accountable.
TRAINING & CONFERENCE TICKET INCLUDES
- 1 Full Day Training (26/4)
- Full Training Materials
- Complimentary Lunch, Tea & Coffee (26/4)
- FREE Entrance to Retail Tech Live Fringe Event (26/4)
- Entrance to Women in eCommerce Networking Session (26/4)*
- Networking Activities (26/04)
- Opening Party including complimentary drink (26/4)
- 1 Full Day Conference Ticket (27/4)
- All Conference Materials & Recordings
- Access to Conference Networking App
- Complimentary Lunch, Tea & Coffee (27/4)
- Closing Party including complimentary Drink & Snacks (27/4)
*Entrance criteria apply
ABOUT THE TRAINER
Vinny O’Brien
Vinny has worked in eCommerce for 15 years +. Clients include Tesco, Currys, Littlewoods, Calvin Klein, Superdry and PepsiCo international. He was a formative part of the team in eBay that developed multichannel retailing across Europe. He has been speaking about eCommerce since his participation in the Global Economic Forum in 2012. He has been lecturing professionally across Ireland and the Middle East for the past 7 years. He works in partnership with global accounting firm, BDO and is currently Director of Brand and ecommerce in Crua - a D2C brand based in Kerry and Colorado, USA.