COURSE OVERVIEW
Learn how to use the Google Data Analytics Studio to ensure your tracking and reporting on the right metrics in your eCommerce business. This course will take you through goal configuration to account settings before diving into the interface to slice and dice customer types and attributes to help reap a better understanding of your customers.
Data, Analytics & Reporting for eCommerce
Europa Hotel
Joanne Kearney
27/04/2022 10:00 - 27/04/2022 16:00
WHAT TO EXPECT
In the Google Analytics for eCommerce course the aim is to move you from a basic and fleeting use of Google Analytics to using the product on a regular basis to identify marketing and website issues that could be hampering conversion rates.
We’ll be configuring, segmenting and evaluating visitor data before building dashboards for eCommerce analysis. We’ll finish with an introduction to GA4- the newest version of Google Analytics
WHAT TO BRING
A laptop with full access to your Google Analytics account.
DETAILED COURSE OUTLINE
- Understanding the data flow through the Google Analytics ecosystem
- Developing a measurement plan for Google Analytics, introducing Google Tag Manager
- Configuring filters, goals and funnel tracking
- Slicing and Dicing Google Analytics Data using advanced segments, audience lists, channel groupings and custom campaign tracking
- Navigating Google Analytics reports – looking for the quick wins
- Building dashboards for your eCommerce business through Google Data Studio
- An introduction to GA4- the newest version of Google Analytics.
TRAINING INCLUDES
- 1 Full Day Training: 10am – 4pm
- 1 Full Day Conference Ticket
- Full Training Materials
- All Conference Materials
- Complimentary Lunch, Tea, Coffee & Drinks
- Access to Social Activity (27/04)
- Closing Party including free Drink & Snacks
ABOUT THE TRAINER
Joanne Kearney
Founder
Joanne Kearney is the managing director of digital analytics consultancy firm GlowMetrics. The business started in 2013 and has grown to become the only agency in Ireland to be certified by Google in their full suite of Analytics products. Operating from Belfast and Dublin, GlowMetrics helps companies collect, evaluate and visualise visitor data, collected from websites and apps to build customer stories and use it to optimise online journeys.