Learn how to use the Google Data Analytics Studio to ensure your tracking and reporting on the right metrics in your eCommerce business. This course will take you through goal configuration to account settings before diving into the interface to slice and dice customer types and attributes to help reap a better understanding of your customers.
In the Google Analytics for eCommerce course the aim is to move you from a basic and fleeting use of Google Analytics to using the product on a regular basis to identify marketing and website issues that could be hampering conversion rates.
We’ll be configuring, segmenting and evaluating visitor data before building dashboards for eCommerce analysis. We’ll finish with an introduction to GA4- the newest version of Google Analytics
A laptop with full access to your Google Analytics account.